Performance-driven marketing strategies that grow your business.
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Beard Ilizer is a premium men’s grooming brand offering beard growth vitamins, oils, balms, and grooming kits. With a loyal customer base and great branding, Beard Ilizer wanted to strengthen its organic search visibility, increase eCommerce sales, and reduce dependency on paid ads.
Global (Primary Markets: USA, UK, GCC)
SEO Audit, On-Page SEO, Content Strategy, Link Building, Conversion Optimization
🔹 Over 70% of traffic was coming from paid ads; organic reach was minimal
🔹 Most product pages had thin or duplicate content
🔹 Low rankings for critical keywords like “beard growth supplement”
🔹 Poor mobile site speed and lack of schema markup
🔹 No blog or SEO content funnel existed
1. Improve organic visibility for transactional and informational keywords
2. Rank on Page 1 for at least 15 beard care-related keywords
3. Increase organic traffic by 200%
4. Reduce Cost per Acquisition (CPA) by increasing organic conversions
5. Build authority in the men’s grooming niche
■ Fixed indexing issues, crawl errors, and duplicate meta tags
■ Optimized for Core Web Vitals (especially mobile speed)
■ Added structured data (Product, breadcrumb, and FAQ schemas)
■ Set up sitemap and robots.txt properly with Google Search Console integration
■ Rewrote product titles, meta descriptions, H1s, and ALT tags with keyword focus
■ Created 100% unique product descriptions optimized for SEO and conversion
■ Implemented internal linking between product → blog → homepage
■ Added user-generated review snippets to boost CTR
Created an SEO-driven blog with content optimized for user intent:
Top Blogs:
■ Built backlinks from men’s lifestyle blogs, grooming influencers, Reddit threads, and niche forums
■ Collaborated with grooming YouTubers and podcast hosts for natural mentions
■ Submitted site to high-authority grooming directories
■ Added exit-intent popups with SEO blog links to reduce bounce rate
■ Created comparison guides (e.g., Beard Ilizer vs Generic Beard Pills)
■ Used heatmaps to restructure landing pages for better SEO engagement
|
Metric
|
Before
|
After
|
|---|---|---|
|
Monthly Organic Traffic |
2,000 |
7,200+ 🔺260% |
|
Top 10 Keywords |
3 |
29 |
|
Top 3 Keywords |
0 |
9 |
|
Avg. Time on Site |
1:04 mins |
2:39 mins |
|
Organic Revenue |
$1,820 |
$6,540 🔺 +259% |
|
Bounce Rate |
72% |
44% |
|
Domain Rating (Ahrefs) |
14 |
28 |
|
Keyword
|
Rank
|
Monthly Volume
|
|---|---|---|
|
“Beard growth supplement” |
#3 |
5,400 |
|
“Best beard oil 2025” |
#5 |
3,200 |
|
“How to grow a thicker beard” |
#2 |
4,800 |
|
“Natural beard vitamins” |
#4 |
2,100 |
|
“Beard balm vs oil” |
#1 |
1,600 |
■ Intent-driven SEO and authority content can outperform paid ads over time
■ E-commerce SEO isn’t just about keywords; it’s about trust, UX, and conversions
■ For D2C grooming brands, owning the SERP through both content and product optimization is a game-changer
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