E-COMMERCE SEO Project

Performance-driven marketing strategies that grow your business.

e-Commerce SEO Case Study: YUSERA

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Yusera is a beauty brand that offers skincare products made with olive oil from Spain and Bangladesh. Despite a quality product line and appealing visuals, YUSERA lacked visibility in Google Search and struggled to convert organic visitors into customers.

Industry

Fashion & Lifestyle

Project Duration

11 Months

WEBSITE

Location

GCC & South Asia

Focus

Organic Traffic Growth, Keyword Ranking, Technical SEO, On-Page Optimization, Authority Building.

The Challenges

🔹 Poor keyword visibility: Ranked on page 4+ for most category keywords

🔹 Unoptimized product pages: No SEO titles, inconsistent URLs, thin descriptions

🔹 Low domain authority: Few backlinks from trusted sources

🔹 Slow site speed on mobile devices

🔹 No structured blog or content strategy

 

 🎯 Project Goals

  1. Rank on Page 1 for at least 20 high-intent keywords
  2. Increase monthly organic traffic by 200%
  3. Improve technical performance (Core Web Vitals, crawlability, mobile UX)
  4. Build authority through niche-specific link building
  5. Establish a sustainable blog content funnel
 

What We Did

1. Comprehensive SEO Audit

■ Identified 140+ technical errors (broken links, image compression issues, duplicate tags)

■ Fixed canonicalization and mobile rendering issues

■ Implemented XML sitemap and robots.txt best practices

 

2. Keyword Research & Mapping

  • Focused on commercial and informational intent keywords like
    • “Best Natural SkinCare”
    • “Organic Serum”
  • Mapped keywords across all key landing pages
  • Grouped long-tail phrases for content funnel targeting
 

3. On-Page SEO Optimization

Optimized 80+ product and category pages with SEO-friendly titles, H1s, meta descriptions

■ Compressed images and added descriptive ALT text

■ Structured internal linking (collections → product → blog)

 

4. Content Marketing & Blog Strategy

■ Built a blog funnel targeting pre-purchase search intent

■ Published 3 long-form SEO blogs/month (e.g., “Best Abaya Styles for Work”)

■ Interlinked blogs with category pages to pass link juice

 

5. Link Building & Authority Growth

Secured 35+ backlinks from fashion blogs, local media (UAE), and modest fashion influencers

■ Submitted to niche directories and editorial-style guest posts

■ Built brand profiles on Quora, Pinterest, Reddit, and Lookbook

 

Results (After 6 Months)

Metric
Before
After

Monthly Organic Traffic

1,050

4,750+🔺352%

Top 10 Keywords

6

34+

Top 3 Keywords

1

11

Domain Authority

9

22

Mobile Load Time

6.8 sec

2.3 sec

Organic Sales

Low

+187% Growth

Top-Performing Keywords

Keyword
Ranking
Monthly Volume

“botox serum for face bangladesh”

#2

1,300+

Key Takeaways

Keyword-focused content + UX-optimized product pages = sustained organic growth

■ SEO is not only about ranking—it’s about understanding user intent and matching it with structured content

■ For fashion eCommerce, site speed and mobile-first design are crucial for organic conversions

 

LET'S START YOUR EXPERIENCE WITH our agency

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Our clients AND PARTNERS

Start your journey with CodeSupport expert help, real solutions, and a community that supports your digital growth.

Fill In Your Info