Performance-driven marketing strategies that grow your business.
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A UI/UX design project focuses on creating user-friendly, visually appealing, and functional digital experiences. It involves user research, wireframing, prototyping, and visual design to ensure seamless interaction. The goal is to enhance user satisfaction, improve usability, and support business objectives through intuitive and accessible interfaces across all devices.
Aalokbortika Education
3 Weeks
Civil Engineering & Construction
Bangladesh
UI/UX Redesign, Website Architecture, Interaction Design, Mobile Responsiveness, Performance Optimization
1. Outdated and cluttered website interface
2. Non-responsive design across mobile/tablet devices
3. Poor user navigation and unclear service flow
4. Inconsistent branding and visuals
5. No storytelling or user journey architecture
1. Create a modern, professional design that reflects ECPL’s construction leadership
2.Simplify navigation and content flow for faster information discovery
3.Design a mobile-first experience with full responsiveness
4. Improve site usability, engagement, and trust-building
5. Integrate a clear project showcase and inquiry system
■ Conducted stakeholder interviews and competitor analysis (e.g., construction firms in Bangladesh & South Asia)
■ Identified three core user personas:
○ Developers & Project Owners
○ Government/Agency Decision Makers
○ Job Seekers & Engineers
■ Identified three core user personas:
○ Home
○ About
○ Services
○ Projects
○ Career
○ Contact
■ Prioritized project showcase and service clarity
■ Created clear CTAs: “Request Consultation,” “View Our Work,” “Submit CV”
■ Developed a clean, minimal design system using brand colors (steel blue, white, gray)
■ Designed intuitive navigation bar and mega menu for services
■ Used grid-based layouts to showcase projects with location, category, and status
■ Integrated high-quality visuals, team profiles, and ISO certification badges for trust
■ Fully responsive across mobile, tablet, and desktop
■ Optimized for low-bandwidth zones (important in regional areas)
■ Designed interactive project filters (by industry, location)
location, category, and status
■ Used micro-animations for loading effects, hover states, and transition clarity
■ Added success feedback on form submissions
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