Digital Marketing Project

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Digital Marketing Case Study: Marjan Pack (BAB Al Marjan)

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BAB Al Marjan (Marjan Pack) is a leading packaging and plastic product manufacturer serving GCC countries with high-quality packaging solutions for industrial and commercial clients. The company wanted to scale its digital presence, attract B2B clients, and modernize its marketing funnel to improve ROI.

Clients

BAB Al Marjan (Marjan Pack)

WEBSITE

marjanpack.com

Location

GCC Region (UAE, Saudi Arabia, Qatar)

Service Duration

6 Months

Industry

Packaging & Manufacturing

Services Provided

SEO, Paid Media (Google Ads, Meta), Social Media Management, B2B Lead Generation, and Email Campaigns.

📝 The Challenges

1. Low digital presence despite strong offline reputation.
2. No structured lead generation system.
3. Weak SEO rankings on product-related keywords.
4. Poor ad performance from previous campaigns (low CTR, high CPC).
5. Unclear brand identity across social platforms.

🎯 Objectives

1. Build a consistent brand voice across all digital channels.
2. Rank top 5 for key product & industry-related terms in UAE/KSA.
3. Generate B2B leads monthly through targeted paid campaigns.
4. Increase social media engagement and page followers.
5. Drive traffic to the website with improved CRO (Conversion Rate Optimization).

✅ What We Did

1. Search Engine Optimization (SEO)

– Conducted a full technical audit and resolved crawl issues.
– Keyword research focused on “industrial packaging UAE,” “plastic packaging KSA,” and related high-converting terms.
– Optimized landing pages with schema markup, internal links, and content rewriting.
– Built backlinks from GCC manufacturing directories, B2B blogs, and packaging forums.

📈 Results

1. Organic traffic increased by 221% in 5 months.
2. Ranked on Page 1 for 16+ commercial keywords.

💰 2. Paid Media Strategy (Google & Meta)

1. Google Search Campaigns targeting B2B buyers in KSA, UAE & Qatar.
2. Retargeting ads for product viewers & abandoned cart users.
3. Facebook/Instagram campaigns using short product explainers and offers.

Performance:

1. CPC reduced by 38% (compared to previous campaigns).
2. Generated 130+ verified leads in 3 months with a lead conversion rate of 6.5%.

🌐 3. Social Media Optimization & Content Strategy

1. Created a fresh content calendar aligned with packaging trends, factory visuals, and customer testimonials.
2. Branded templates for reels, carousels, and story highlights.
3. Community management: Responding to all B2B inquiries within 1 hour
Impact:

1. Instagram followers grew by 74% organically.
2. LinkedIn engagement doubled with product-based content and factory tours.

📧 4. Email Marketing & CRM Integration

1. Developed lead nurturing sequences using product guides, case studies, and factory highlights.
2. Integrated email workflows with CRM (Zoho) to track sales rep follow-ups.
3. Monthly newsletters with offers, product updates, and B2B success stories.

Open Rate: 41.2%
Click Rate: 12.5%

Results Overview (6-Month)

Metric	Before	After
Monthly Website Traffic	1,200	4,100+
Organic Keyword Rankings	5 in Top 10	21 in Top 10
Avg. Cost per Lead	$12.50	$7.70
Monthly B2B Leads	22	105+
Instagram Followers	840	1,460
LinkedIn Engagement	Low	+95% Increase

Explore Our Other Projects

Learn more about our other services below:

search engine optimization

web DESIGN & development

E-COMMERCE SEO

Graphic Design

UI/UX

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