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BAB Al Marjan (Marjan Pack) is a leading packaging and plastic product manufacturer serving GCC countries with high-quality packaging solutions for industrial and commercial clients. The company wanted to scale its digital presence, attract B2B clients, and modernize its marketing funnel to improve ROI.
BAB Al Marjan (Marjan Pack)
GCC Region (UAE, Saudi Arabia, Qatar)
6 Months
Packaging & Manufacturing
SEO, Paid Media (Google Ads, Meta), Social Media Management, B2B Lead Generation, and Email Campaigns.
1. Low digital presence despite strong offline reputation.
2. No structured lead generation system.
3. Weak SEO rankings on product-related keywords.
4. Poor ad performance from previous campaigns (low CTR, high CPC).
5. Unclear brand identity across social platforms.
1. Build a consistent brand voice across all digital channels.
2. Rank top 5 for key product & industry-related terms in UAE/KSA.
3. Generate B2B leads monthly through targeted paid campaigns.
4. Increase social media engagement and page followers.
5. Drive traffic to the website with improved CRO (Conversion Rate Optimization).
– Conducted a full technical audit and resolved crawl issues.
– Keyword research focused on “industrial packaging UAE,” “plastic packaging KSA,” and related high-converting terms.
– Optimized landing pages with schema markup, internal links, and content rewriting.
– Built backlinks from GCC manufacturing directories, B2B blogs, and packaging forums.
1. Organic traffic increased by 221% in 5 months.
2. Ranked on Page 1 for 16+ commercial keywords.
1. Google Search Campaigns targeting B2B buyers in KSA, UAE & Qatar.
2. Retargeting ads for product viewers & abandoned cart users.
3. Facebook/Instagram campaigns using short product explainers and offers.
1. CPC reduced by 38% (compared to previous campaigns).
2. Generated 130+ verified leads in 3 months with a lead conversion rate of 6.5%.
1. Created a fresh content calendar aligned with packaging trends, factory visuals, and customer testimonials.
2. Branded templates for reels, carousels, and story highlights.
3. Community management: Responding to all B2B inquiries within 1 hour
1. Instagram followers grew by 74% organically.
2. LinkedIn engagement doubled with product-based content and factory tours.
1. Developed lead nurturing sequences using product guides, case studies, and factory highlights.
2. Integrated email workflows with CRM (Zoho) to track sales rep follow-ups.
3. Monthly newsletters with offers, product updates, and B2B success stories.
|
Metric
|
Before
|
After
|
|---|---|---|
|
Monthly Website Traffic |
1,200 |
4,100+ |
|
Organic Keyword Rankings |
5 in Top 10 |
21 in Top 10 |
|
Avg. Cost per Lead |
$12.50 |
$7.70 |
|
Monthly B2B Leads |
22 |
105+ |
|
Instagram Followers |
840 |
1,460 |
|
LinkedIn Engagement |
Low |
+95% Increase |
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